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Architectural rendering: How important are rendering artists?

The concept of architectural rendering services is not that old in Architectural Engineering and Construction Industry but its high demands indicate as if it has been in use for years now. Be it the interior rendering services or the exterior rendering services both of them have equal demands in the market. Since there is a huge demand for these services in the building industry this ultimately increases the demand for creative rendering artists who are accountable for executing them. Now where can you get experienced rendering artists who can perform interior and exterior rendering services for your building projects? It answer is AEC firms. Yes, that’s right, AEC firms are very conscious and particular about the quality of their architectural rendering services and hence they recruit some of the most talented rendering artists, who possess enormous creative skills.



It’s really important that rendering artists have exceptional aesthetic sense since it’s the demand of their work. They are the one who convert plain architectural images into photo-realistic images by utilizing their creative skills. But being creative is just not enough when it comes to the execution of interior and exterior rendering services, rendering artists should also possess software knowledge. They must be proficient in handling the tools of 3D rendering and modeling software such as 3ds Max and Sketch up etc. Since no rendering artist can provide realistic effects to architectural images without utilizing rendering software, it becomes important for them to possess extraordinary technical skills that are required for software handling.


Apart from this they should know how to utilize their skills for providing photo-realism in architectural images of a building. They must know how to apply light, texture, shadow effects and color in a scene,  in a controlled format so that images look natural. In short application of light, texture, color and shadow effects in an image must complement each other. If any of these things are applied more than required it can drastically affect the photo-realism of an image. In that case instead of looking natural an image can end up looking artificial, hence rendering artists must know how to balance material application in an image. 

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